Blog GEO Scorer
Paste your blog post and get a GEO score out of 100. Find out how likely AI systems are to cite your content.
HTML gives the most accurate score. Plain text also works.
Why GEO Matters for E-commerce Sellers
AI-powered search is changing how shoppers discover products and brands. When someone asks ChatGPT or Perplexity for product recommendations, the AI selects a handful of sources to reference in its answer. If your content is not structured for AI citation, you are invisible in this growing channel.
For e-commerce sellers who create blog content, product guides, or comparison articles, GEO determines whether your content gets cited as an authoritative source or gets passed over entirely. This is especially important for Shopify store owners and Amazon FBA sellers who rely on content marketing to drive traffic.
How to Improve Your GEO Score
Use clear heading hierarchy. AI systems parse content structure heavily. Use H2 and H3 headings that directly match the questions your audience asks.
Include specific data and statistics. AI models prefer content with concrete numbers, percentages, and measurable claims over vague generalisations.
Add FAQ sections with structured data. FAQPage schema markup is one of the strongest signals for AI citation. Direct question-and-answer formats align perfectly with how AI systems extract information.
Write authoritative, first-person content. AI systems increasingly weight E-E-A-T signals. Content written from genuine experience with clear author attribution outperforms generic content. See our case study for an example of experience-led content.
For monitoring how your content performs in AI search results, tools like PromptWatch and Otterly.AI track whether AI systems cite your brand in their answers.
Frequently Asked Questions
- What is Generative Engine Optimisation (GEO)?
- Generative Engine Optimisation is the practice of structuring your content so that AI systems like ChatGPT, Perplexity, and Google AI Overviews are more likely to cite it in their answers. It builds on traditional SEO but focuses on the specific signals that AI models use to select sources, including clear structure, authoritative language, factual claims, and proper formatting.
- How does the GEO scorer analyse my blog post?
- The scorer evaluates your content across multiple criteria including heading structure, paragraph length, use of statistics and data points, FAQ sections, structured data readiness, citation-worthy statements, and overall content depth. Each factor is weighted based on how strongly it correlates with AI citation likelihood.
- What GEO score should I aim for?
- A score above 75 indicates your content is well-structured for AI citation. Scores between 50 and 75 mean your content has a reasonable foundation but is missing key elements that AI systems look for. Below 50 suggests significant structural issues that make AI citation unlikely.
- Is GEO different from SEO?
- GEO and SEO overlap but are not the same. SEO focuses on ranking in traditional search results. GEO focuses on being selected as a source by AI answer engines. Good SEO practices help with GEO, but AI systems also weight factors like clear factual statements, structured data, expert authorship signals, and content that directly answers specific questions.
- Does this tool store my blog content?
- No. The scorer runs entirely in your browser. Your blog content is never sent to any server or stored anywhere. You can use it with confidence on unpublished or confidential content.