About Seller Stacked
Seller Stacked is built and run by Mark Dunne, founder of Supplements Wise - a UK-based premium supplement brand selling across Shopify, Amazon FBA, and eBay.
I've been running e-commerce operations for over eleven years. I handle everything from Amazon PPC and Google Ads to Shopify theme development, SEO, product sourcing, and compliance. I'm not a journalist covering AI tools from the outside - I'm a seller using them daily to run a real business.
Why I built this
Most “best AI tools” articles are written by content farms that have never sold a product online. They regurgitate feature lists from marketing pages and rank tools by whoever pays the highest affiliate commission.
I built Seller Stacked because I was tired of wading through that noise myself. Every tool on this site has been evaluated through the lens of actually running a store - with real revenue, real customers, and real time constraints.
What makes this different
- Operator perspective. Every review is written from the perspective of someone who actually runs an online store. I evaluate tools based on how they fit into real e-commerce workflows, not just their feature lists.
- Interactive tools, not just articles. The AI Stack Quiz, PMax Calculator, and Listing Scorer give you personalised answers - not generic listicles.
- Honest scores.I tell you when a tool isn't worth it, even if we'd earn commission from recommending it. Plenty of free tools outperform paid ones, and I'll say so.
- E-commerce specific.Generic AI tool reviews don't help sellers. Every score on this site reflects real utility for running an online store.
How we make money
Some links on this site are affiliate links. If you sign up for a tool through our link, we may earn a commission at no extra cost to you. This never influences our scores or recommendations. We recommend plenty of free tools and regularly advise against paid ones.
Our editorial process is simple: I test the tool, form an opinion, write the review, then check whether an affiliate programme exists. The review is never written around the commission.
Get in touch
Questions, corrections, or tool suggestions? Email mark@sellerstacked.co.