Frase Review
Solo sellers and small teams focused on blog SEO
Last updated 2026-04-01
Our verdict
Best value SEO content tool on the market. The SERP analysis alone is worth the starter price for any store running a blog.
What is Frase?
Frase is an SEO content platform that combines SERP analysis, content brief generation, and AI writing in one tool. It analyses the top-ranking pages for any keyword and tells you exactly what topics, questions, and headings to cover. For e-commerce sellers running a blog to drive organic traffic, Frase removes the guesswork from content planning.
Key features
The SERP analyser is the standout feature. It pulls in the top 20 results for your target keyword and breaks down their structure, word count, headings, and topics covered. The AI writer then generates content that fills gaps your competitors have missed. The content brief feature is particularly useful for sellers who outsource writing, as it gives freelancers a clear, data-driven outline to follow.
How it performs
Frase consistently identifies content gaps that manual research misses. The AI writing quality sits a notch below Jasper for brand-voice consistency, but the SEO-focused output more than compensates if rankings are your priority. The $15 starter plan covers most solo seller needs. Where Frase falls short is anything Amazon-specific. It is purely a blog and web content tool.
Who should use Frase?
If you publish blog content to drive traffic to your Shopify store, Frase at $15 per month is the best value in this category. It pairs well with a general AI writer like Jasper or Copy.ai for the actual prose. Skip Frase if you do not run a blog or if your traffic strategy is purely marketplace-based.
Pricing
Starter
$15/mo
Pro
$115/mo
Free trial available
Score breakdown
Pros
Cons
Supported platforms
Similar tools
Jasper AI
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Copy.ai
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Semrush
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